Best Free PR Tools For PR Professionals And Business Owners

List of the best free PR tools currently available online. Includes news syndication, free media lists, social sharing apps and methods of sourcing media opportunities.

By Rachel WildGoogle+ ♦ Twitter.

Best Free PR Tools For PR Professionals And Business Owners

With a well constructed PR strategy, that ties in neatly with an ongoing social media strategy, it is possible to achieve tremendous audience reach for a modest outlay. The equivalent level of exposure via advertising would be cost prohibitive for most small to medium sized enterprises, (SME”s). But, press coverage will not only save businesses a considerable amount of money, it is also preferable to advertising for other reasons. Third party opinion is much more trusted than advertisements, and the placement of features and news items within a publication is usually much more prominent than paid content, which is often consigned to the periphery.

One of the key reasons why a well conceived PR strategy is so cost efficient is that there is a wealth of free online PR tools and resources that can support the PR process.

Finding Related News And Creating Archives

Google Alerts is one of the most commonly used tools for sourcing news items. An alert takes seconds to set up and conveniently delivers all of the breaking news, related to the search term specified, in a collated email. News items are listed with a brief description alongside links to the news source pages.

I love the simplicity of Google Alerts, but this service is not without its drawbacks. No images are provided and so the presentation is not particularly compelling, and, aside from setting up a custom label in Gmail, there’s no efficient way of archiving the material in a truly straightforward way. Gmail labels are great in many respects, but they are not ideal for storing research material or for building of compendiums of news coverage.

This is where content curation and syndication platforms come to the fore, something that is especially true since the recent decommissioning of Google Reader, (July 2013).

Content Curation

There are a good number of free content curation tools, but the one that best suits the purposes of creating an ongoing archive of news items is This powerful platform allows users to create topics and curate relevant material over time. There is an option to write an editorial introduction to each published item and social sharing to the major social media networks is supported. It is also synched with Buffer so that the sharing of material can be scheduled.

Perhaps one of the best features of the platform is the level of control that users have in presenting and modifying the content. Another is the way it is displayed. All of the items are presented in a magazine format and prominence is given to related images and headlines. News is dealt with chronologically, with opening paragraphs displayed alongside headers and stills. This means that information retrieval is a breeze. It only takes a matter of seconds to scroll down through the pages to locate a specific piece.

These features make a compelling case for using on their own, but when this is coupled with the fact that topics can attract followers, and suggested related material is also offered, using is a no-brainer!

This is a link to the compendium of Crowdfunding articles that I have been compiling using so that I may complete a major industry report on the subject over the next couple of months. It has been put together using the results of three Google Alerts that have been running for approximately three months.

The Listly platform can also be used for content curation purposes, but I prefer to use it for constructing lists of great online resources, like the one I’ve published at the end of this post. The list has been incorporated into this post using the free Listly WordPress plugin. Note; Listly is itself a fantastic free app and so it is also featured within the list.

No list of digital resources can ever be exhaustive, and this one certainly isn’t. Technological advancements and innovation are increasingly disruptive, regularly offering new solutions to old problems. One of the real benefits of Listly is that it is a fluid format that permits regular updates over time. In addition, existing content can be edited to reflect new developments.

One of the best features of Listly is that new items can be added to lists by anyone. This avoids the potential for a duplication of effort. Instead of creating a new list for a topic that already exists, users can search for preexistant topics which they can then track by opting to follow the list. They can also contribute to it. Another great feature is the voting up system that allows featured items to rise to greater prominence based on the collective opinion of all that view and interact with the lists.

***If you would like to add a new resource to the list featured in this post then you can do so here. If you would prefer to make your suggestions without leaving this page, please add your well loved free PR tool in the comments section at the end of this post.***

News Subscriptions

Subscribing to news feeds is an excellent way of staying informed about vital developments.    This is why the decommissioning of Google Reader has caused so much consternation and panic. In fact, there is some speculation that RSS feeds will ultimately become redundant. Google’s decision to withdraw support for several RSS dependent services is being seen, by some, as a death knell. There are, however, several free alternatives that more than adequately replace it that do not rely on RSS.

My preferred option is the very wonderful Feedly. This feature rich platform, that organises the material from preselected news sources in a much more convenient way than Google Reader ever did, is a joy to use.

Twitter, The Safe House for Print Media on the Net

Twitter is the most obvious social media platform to attract journalists, PR professionals and news consumers alike. For this reason it is an invaluable tool for developing media relations, monitoring what is topical, and finding media professionals that are researching their stories. Journalists are adept at tracking down their sources. Using hashtags such as #JournoRequest means that they can publicise their requirements in an highly targeted way. Locating and responding to an appropriate #JournoRequest is a very straightforward process. Prospective contributors can key the hashtag into the Twitter search query box followed by a specific topic. For example; #JournoRequest Crowdfunding. This delivers all of the relevant requests in chronological order allowing individuals to respond to current queries and using older posts for research purposes.

***It is not possible to explain in detail why Twitter is such an ideal format for PR within this post. Instead, I will be publishing a dedicated piece on this topic in the near future. If you would like to notified when this post is available please subscribe to this blog by submitting your email address in the top right hand corner of this page.***

Post Update: We’re currently experimenting with BlogDash, a tool that allows users to search for content marketers based on specific criteria such as demographics and influence etc. Have you used this tool? Please let us know what you think of it in the comments.

Headline for Best PR Tools
Rachel Wild Rachel Wild
70 items   44 followers   45.269865944074624 votes   4.07k views

Best PR Tools

This list was initially created as '50+ Free PR Tools / Media Resources' list, but since its creation some of the tools have morphed into paid services. I have also recently added some fantastic tools that also come with a price tag, as they are just so good they really deserve to be listed..

Please note, most of the items listed remain free to use indefinitely..


Aug 18, 2015 - - 584
Prezly is a CRM for PR. It's the simplest way to to distribute press releases, to manage your media relations databas...

Prezly is a CRM for PR. It's the simplest way to to distribute press releases, to manage your media relations database and to email influencers.

Feb 19, 2016 by PR_lover - - 529
Signal | Media Monitoring & Market Intelligence

Signal is the latest media analysis tool on the market. It uses machine learning to enable people to explore the world’s media, in real time and with unparalleled levels of accuracy. From there, you can extract deep insights and analytics about the companies, clients and topics that matter most to you, then quickly create and send a coverage report from within the Signal app.



Sep 05, 2013 - - 660

Swayy gives you the content that engages your audience

A brilliant tool!

Nov 24, 2013 - - 579
Intweetiv: The Content Optimization Engine for Twitter

Intweetiv is an online marketing service allowing businesses and influencers to plan and optimize their content marketing strategy for Twitter.

Aug 01, 2013 - - 645
Followerwonk: Twitter analytics, follower segmentation, social graph tracking, & more

Free and paid versions: very useful!! Followerwonk helps you explore and grow your social graph. Dig deeper into Twitter analytics: Who are your followers? Where are they located? When do they tweet? Find and connect with new influencers in your niche. Use super-actionable visualizations to compare your social graph to others. Easily share your reports with the world.

Aug 05, 2013 - - 597

Twellow is a directory of public Twitter accounts, with hundreds of categories and search features to help you find people who matter to you. Great for finding Twitter accounts that have large followings that mention your search criteria in their bio.

Aug 16, 2013 - - 510
Mynewsdesk - Search, Monitor, Subscribe and Publish Press Releases.

Mynewsdesk is the world's leading all-in-one brand newsroom and multimedia PR platform.

Mynewsdesk matches and distributes company news such as news releases, photos and video with important influencers - on their own terms. The press material - all visible in a social media newsroom - is instantly search engine optimized and automatically published and shared on social media platforms such as Twitter, Flickr, Word Press and Slideshare.

14 day free trial available for this powerful platform, with paid and a free restricted version thereafter.

A good story is only half the battle. The other half is getting it out there. With Mynewsdesk's brand newsroom at the heart of your content strategy, you can tell your story to the right people, in the right place, at the right time.

Aug 17, 2013 - - 628
Media Diplomat - Connecting reporters with news sources internationally

Connecting industry experts and PR professionals with reporters internationally

Aug 31, 2013 - - 528

Tagboard. The social media hub for hashtags.

Sep 04, 2013 - - 542
Mention - media monitoring application

Media monitoring made simple. Work smartly as team. Community management, wherever your are. Analyze your visibility. Alternative to Google Alerts

Jul 31, 2013 - - 494
Free publicity for expert sources and PR professionals - connecting journalists, reporters, bloggers and writers with...

A free online service that connects journalists with sources.


Media Sync Online

Jul 31, 2013
Media Sync Online

A little unprofessional in appearance, but it has a database of more than 500,000 media contacts and 9 million articles and blogs. You can search for contacts or opportunities (including editorial calendars) using a simple search box, and it's free!

Jul 31, 2013 - - 570

MediaOnTwitter is a wiki of media contacts who use Twitter. It’s been around for a while and is a pretty comprehensive list.

Jul 31, 2013 - - 535
Listly - Lists made easy + social + fun!

Lists = Ranking. List Posts = Traffic. We help bloggers & brands curate, crowdsource, and engage readers via live embedded list content inside blog posts.

Aug 05, 2013 - - 680
Alexa - The Web Information Company

Alexa provides information about websites including Top Sites, Internet Traffic Stats and Metrics, Related Links, Online Reviews Contact Information and Search Analytics for SEM and SEO optimization. The Alexa Toolbar is a browser add-on that shows data about sites as you surf the web

Aug 05, 2013 - - 604

Search Journalists and Articles - great UK resource developed by Martin Moore of Media Standards Trust.

Over 100k journalists listed - search by subject or by journalist.

It is independent, non-commercial and non-partisan, and is intended to make the news media more transparent and accountable on behalf of the public.

Aug 05, 2013 - - 606

Founded by a group of PR professionals and journalists and designed as a tool to help media quickly and easily identify and connect with the right PR pro or expert... Enhance visibility of yourself and your brand, company or organization by creating an expert profile that is searchable by media. Share latest studies, reports and news on expert profiles and connect with others in our community.



Aug 19, 2013 - - 590

SumAll is a connected data tool that helps thousands make better decisions.

Fantastic analytics from this powerful platform - don't think it will be free for long!

Nov 13, 2014 by gary preston - - 604 Free PR Tool: Make Coverage Books. Faster.

Create Your Own FREE Coverage Book

Aug 16, 2015 - - 480
Coverage Book. Faster: PR reports to show off your hard earned media

You didn't get into PR to spend hours or days pulling together reports after a successful campaign. You should be busy Influencing. No more manually grabbing screenshots & metrics for every piece of coverage. We've got it covered.

Aug 16, 2015 - - 618
Crystal | Communicate with Empathy

Crystal shows you the best way to communicate with any prospect, customer, or coworker based on their unique personality.

Aug 16, 2015 - - 638

JustReachOut is the easiest way to find and pitch to relevant reporters based on the best fit for topic, recency and relevancy.


Aug 16, 2015 - - 522

Professional PR made easy - Track your PR efforts. Publish (social)media friendly online press releases in minutes. It is easy, and optimized for effective distribution.

Aug 16, 2015 - - 674
Email Hunter - Find email addresses in seconds

Email Hunter is the easiest way to find profesional email addresses. Give a domain name and get the list of all the emails related to it found on the internet.

Mar 11, 2019 by rick-6 - - 1
ContactOut - Find Anyone's Email & Phone#

Find Anyone's Email and Phone- Our AI engine is able to find emails for 75% of the western world. Two times more than any competitor.

About Rachel Wild

Rachel Wild is the Creative Director at Wild As The Wind. She's been a professional writer for print and digital publication for more years than she cares to remember. She is no longer a 'writer for rent', now very gratefully, devoting all of her time to her passion... writing about health and well-being and sharing it as far and wide as she can. (Please help her!)

Rachel passionately supports creative endeavour and independent thinking. "The future, if it's good, will see a triumph of quality over quantity, substance over style and give rise to truly inspired thinking born of fearlessness and compassion."

Connect with her on Twitter.

Connect with Wild As The Wind on Facebook, Twitter


  1. Adam Cranfield says

    Hi Rachel
    Thanks for including us! I should just clarify that Mynewsdesk is not actually a free product for brands. We’re exceedingly good value, but not free ; )
    CMO, Mynewsdesk

    • Hi Adam, I really appreciate your comment. I’ve included Mynewsdesk as it is such a powerful platform and a free trial is offered. I’m aware that differing trial periods exist within different countries. Perhaps it would be useful to outline the differences either within a new comment or perhaps by editing the product description within the Listly list itself?

      I am very much looking forward to a full product demonstration with Heather next week. I am keen to deepen my understanding of the Mynewsdesk platform. A guided tour will be invaluable. Your service levels are impeccable! (Something that would be unfeasible without Mynewsdesk being a paid service!)

      Have a great weekend.

  2. Adam Cranfield says

    Thanks for the kinds words Rachel! Heather is looking forward to demoing Mynewsdesk for you next week.
    We offer a 10-day free trial in the UK.
    Speak soon!

  3. Great list Rachel. PR and small business people should take a look, test drive some of these great tools and add the best ones to their toolbox. When I get a bit of time I will add a couple of suggestions.

    • Hi Jeff, I’m so glad that you found the time to check out the list, and I’m thrilled to hear that you will be adding to it. I have found a number of fantastic complimentary tools and platforms courtesy of your prolific contribution to quality online reference material relating to all things PR. I’m sure that whatever you add will be brilliant! Thank you.

      Please note, the list is compiled chronologically and so anything that you input will appear at the bottom. However, you can vote up the items that you add in the list by simply clicking the upward arrow to the left of the listing.

      Hope you are having a great weekend.

  4. Rachel, great tools, thank you for sharing!

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